Some of Tehran’s handicraft artists have tried to design products that, while new, are derived from the beliefs and symbols of Tehran, the memories and relics of this city, which inspire tourists to be together.<\/strong><\/p>\n

According to the ILNA correspondent, Mohammad Amin Saoudi (manager of a knowledge-based company in the field of handicrafts), noting that a cooperative of handicraft artists has been activated in the form of Tehran Giftshop online store, said: “This group has been active for about 10 years and finally succeeded this year.” Were able to register their company.<\/p>\n

He continued: “After many activities in the field of handicrafts, we came to the conclusion that this field faces two challenges: one is repetitive designs that need to be more practical handicraft designs, and the other is the sales market that needs to use existing platforms to expand the handicraft market.” Be.<\/p>\n

According to Asoudi, in the field of projects implemented on handicrafts, the need was felt that a concept should be designed in line with urban identity. Attractive designs and innovations in packaging and design and role combination are the features of the products to be offered.<\/p>\n

Regarding the reason for choosing Tehran’s urban elements to design gifts, this handicraft activist said: Tehran, with a history of several hundred years, has a collective identity. This name and symbol is a gateway for the intersection of different cultures of Iran and the countries of the world and its atmosphere is taken from different cultural thoughts and ideas of Iran and the world because this city has experienced different days of contemporary history due to the intersection of various discourses.<\/p>\n

<\/p>\n

He continued: The collective identity of Tehran is not derived from a form, a religion, a profession or a particular view, with all the diversity and multiplicity that exists in the city of Tehran, this character can not be taken anywhere else. An essence in the geography of Tehran, taken from the customs of different thoughts and ideas and trying to build a collective identity and present it to various artistic and cultural manifestations, is a valuable move that promotes the cultural field of this city. From this angle, we designed a reflection of the different hegemony of this city in the narration of art and handicraft products along with new designs based on the beliefs and symbols of Tehran, the memories and memorials of this city that inspire togetherness to the audience.<\/p>\n

<\/p>\n

Explaining the projects that are implemented in handicrafts considering urban identity, he said: “Every city from Tehran to Isfahan and Yazd and Shiraz has \u0645\u0639\u0645 architectural elements that form the identity of the city.” For example, Tehran, as the capital of the country and the city that all tourists visit, has martyrdom elements such as Azadi Tower, Milad Tower, Tughral Tower, etc., which are the identity of the city, and Tehran is defined by these elements. Therefore, we designed handicrafts in the form of handicrafts that contain elements and identity of the tourist destination city. These elements are combined with flowers and chickens and other traditional designs in handicrafts to create a new design. An audience that is captivated by this culture and considers itself a citizen or interested in this city and by watching these works of art, reviews their thoughts, feelings and memories in Tehran.<\/p>\n

According to him, gift shops have fans all over the world, from London gift shops to Berlin, and therefore the online gift shop tries to offer gifts to tourists by designing elements and identities of Iranian cities.<\/p>\n

<\/p>\n

Giftshop online store has been able to create jobs directly for 10 people and indirectly for 20 people. At present, more than 50 products in various fields of handicrafts, from enameling to ceramics, tablecloths, leather, etc., have been designed and presented for Tehran.<\/p>\n

Asoudi pointed out: This online store operates in both Persian and English languages, and Chinese language will probably be added, and we have used the historical and cultural symbols of Tehran in our products.<\/p>\n

Source: ILNA News<\/p>\n","protected":false},"excerpt":{"rendered":"

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